Solutions for the retail trade of tomorrow

Customer centricity, cross-channel, retailer integration – successful e-commerce combines a customized shopping experience with Best Practice solutions and a powerful and flexible shopping platform across every sales channel.

Planning starts with a study of the customer and his wishes, wants and needs. Then, every aspect of professional marketing is addressed, from social media and targeted design to sales through every channel (stationary, mobile and web-based) followed by considerations of logistical processes (integration of systems for stock management, ERP, CMS or PIM and a selection of different payment and logistics systems).

Leading in e-commerce

OXID eSales stands for comprehensive competence in the field of e-commerce solutions with cross-channel strategies for B2B and B2C business models. We provide made-to-measure concepts, project implementation services, and the further development of your e-commerce strategy on the basis of the OXID platform together with around 200 Solution Partners and 60 Platform Partners  and OXID Professional Services. When you bank on OXID eSales you are banking on a wealth of e-commerce know-how and the experience of 15 years. OXID leads the field in e-commerce with more than 1,000 successful online shops.

OXID eSales supports you in every phase of your project




  • Business Consulting
  • Strategy
  • Business Concepts


  • Implementation
  • System Integration
  • Professional Services


  • Applications Support
  • Further Development
  • Maintenance




What makes your strategy a success


  • The right consultancy and solution partners for your requirements
  • Market and competition analyses underpin your decisions
  • Best practice in many industries and technologies
  • OXID Knowledge Center and OXID Academy are the platforms for e-commerce knowledge transfer
  • Flexible OXID Platform with countless modules and extensions for your individual requirements

Business models – Your business is unique

Using our experience from countless e-commerce projects, in consultation with you, we will develop the strategy for your business model. Our expertise here extends across a wide range of industries and technologies. Whether it is local stores, mail order businesses, brand items or innovative sales methods, we and our consulting partners offer you the optimum basis for successful e-commerce.

Analysis – Success can be planned

Our market and competition analyses will identify your innovation and growth potential, on the basis of which you can make sustainable decisions. With a toolkit of intelligence solutions on the OXID Platform, you can run your online shop with measurably greater success. 

Decisions – Only flexible is sustainable as well

In a dynamic market environment, flexibility and sustainability are not mutually exclusive but rather come together to provide a basis for successful decisions. In this regard, innovation and future-proofness are just as important as reliability and commitment. With the OXID Ecosystem we combine the dynamism of an agile network with the reliability of an established software company.

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Seamlessly managing workflows with intelligence

  • Best of breed with regard to all components of the OXID Platform
  • Intensive unit and selenium testing for the highest quality
  • Crowdsourcing for product development and quality assurance
  • Verifiably very short project rollout times
  • Very fast innovation cycles
  • More than 12,000 developers in the OXID Open Source Community

Quality – Visible and visibly more

Your customers are demanding, and you expect an online shop to be convincing in terms of quality and competitiveness. It is not merely a question here of the obvious characteristics such as availability and usability. What sets your OXID eShop even further apart is the seamless interplay of all components from the smooth implementation of the shop within your infrastructure, to easy expansion without any operating downtime. With unit and selenium testing, and the consistent use of crowdsourcing with regard to development and quality management, our OXID Platform meets the very highest standards – visible and visibly more.

Time – Precious and not to be given away

Time is precious. This is particularly evident when one considers the expensive parallel operation of the old and new shop. Seasonal business won’t wait either for your new, optimized shop. From our countless successful implementations with our partners, we know that the project rollout times for the OXID Platform are verifiably amongst the shortest. That saves you hard cash, and your customers can get shopping quicker.


Innovation – A feel for trends with a future

In terms of product development, we consistently bank on the innovative strength of our enormous OXID Developer Community. More than 12,000 developers are presenting new modules and extensions, on an almost daily basis. With integration into the central OXID Platform, we offer you the most innovative solutions in all areas, with the right feel for trends, and the standard of quality you expect from an established software company.

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Costs down – turnover up

  • Seamless integration into business processes reduces transaction and administration costs
  • Intuitive shop administration
  • Scalable hosting and affordable rental solutions (SaaS)
  • Reliable logistics and fulfillment solutions provided by partners
  • Interfaces with online marketplaces and product portals
  • International payment solutions, as well as language and currency management
  • Ongoing upgrading of the OXID Platform
  • Guaranteed reaction and response times for support queries

Lower costs – Reducing overall costs

This simple formula is what ultimately demonstrates the success of your online shop. When it comes to considering costs, hidden items are crucial. Efficient processes and simple, intuitive shop administration help you to keep your costs down and your profit margins up. Our reliable hosting and logistics partners, and inexpensive payment solutions will pay off in your OXID eShop, as will our services such as software maintenance and support. 

More turnover – From passing trade to loyal customer

Your figures will sustainably speak for themselves thanks to the OXID eShop diverse marketing extensions. From customer acquisition to lasting customer loyalty, we offer you a wide range of tools for targeted marketing activities. With proven and tested shop usability, in-shop marketing, and extensions to all standard marketplaces and CRM systems, you can turn passing trade into loyal customers, achieving lastingly good results.

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