OXID gains Schwab subsidiary sheego

- OXID eSales AG gains sheego as a new customer
- New multi-channel program featuring Responsive Design
- Peak load scenarios covered- Customized brand appearance
- Internationalization planned

Freiburg, 23.01.2014 - e-commerce solution provider OXID eSales AG has gained fashion company sheego as a new customer. The sheego company, a Schwab subsidiary and part of the Otto Group, produces and markets ladies fashion in larger sizes. The continuously growing company opted for OXID eShop Enterprise Edition as its new e-commerce platform. The OXID platform will optimize sheego's multi-channel program, create a cross-channel brand appearance and serve as a base for international expansion. OXID partner Shopmacher is currently implementing the online range that will go live in 2014.

Schwab Versand GmbH launched the sheego brand in 2009. The fashion label for larger sizes offers its products via stationary shop-in-shop concepts as well as online and via mobile end devices. The range includes custom-made collections alongside designs from major labels. The company decided in 2013 to implement its online e-commerce service on an OXID platform. The reasons: continuously growing customer numbers, the expansion of the multi-channel service and the planned internationalization. OXID solution partner Shopmacher eCommerce GmbH & Co. KG is currently implementing the OXID eShop Enterprise Edition at sheego.

Peak load and multi-channel

Around 20 million visitors make use of sheego's online service every year. 2,000 to 3,000 orders per day and traffic peaks as a result of online marketing campaigns are not uncommon. High response speed and top performance were therefore the decisive factors for the choice of e-commerce platform. The OXID eShop Enterprise Edition provides the performance required for the fashion label's online service. The management team at sheego also appreciated the simple and efficient integration of various sales channels. The OXID platform will in future combine all channels to create a uniform shopping experience. It will enable end customers to place a product in the shopping basket in the mobile shop and then complete the purchase later at home in the online shop. Optimum presentation on any end device is guaranteed thanks to Responsive Design.

Customization and future orientation

Classy design and well-presented page structuring will in future put sheego's online fashion range firmly in the foreground. Furthermore, functions such as search, product recommendations and customer opinions will guarantee fast orientation and overview. The platform's modular design and Commercial Open Source approach support ongoing development: sheego's developers will continue to develop the e-commerce range in-house. At a later stage the company will begin its international expansion and implement sub-shops with independent language and country administration based on the OXID platform.

"OXID eShop Enterprise Edition won us over as the platform will grow with the company. The integration of additional channels, new products and international shops is quick and easy. After appropriate training our own developers will be able to adapt and expand the platform in-house to meet changing requirements", says Philipp Winklhofer, e-commerce division manager at sheego. "Shopping has long since become a multi-channel experience for the customer of today. sheego recognized the development and developed a future-proof multi-channel service in cooperation with OXID eSales. It enables sheego to reach different target groups and strengthens each sales channel", says Roland Fesenmayr, CEO of OXID eSales AG.

About sheego

sheego is the fashion brand for young, fashion-conscious women with dress size 40+. The label for larger sizes was successfully launched by Schwab Versand GmbH in January 2009. sheego offers a broad selection of trendy fashion, lingerie, shoes and accessories at affordable prices through catalogs, an online shop www.sheego.de, a mobile shop m.sheego.de and its own iPad app. The fashion label has filled a gap in the market and opened up a previously inaccessible world of fashion for ladies with larger dress sizes. About OXID eSales Freiburg-based OXID eSales AG is a leading provider of e-commerce solutions. Countless successful B2C and B2B shop operators in numerous segments appreciate the scalability, modularity and quality of the OXID platform. The company's customers include (among others): Deutsche Post, Edeka, Gravis, Intersport, Lekkerland, Mercedes Benz and Strenesse. During the implementation process customers benefit from the flexible adaptation options of the standard software (fast introduction time, low cost), the know-how of more than 100 certified OXID Solution Partners and direct contact to the manufacturer's support and development teams during subsequent operation. OXID eShop is developed and published as Commercial Open Source software. The advantages are higher speed of innovation, high-quality developments and long-term investment security for the user. Further information is available under www.oxid-esales.com


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Sebastian Pflug
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